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It’s not unusual for a person to seek to be liked by all. Everyone has different expectations, and it is impossible to please everyone. To please one person tends to require offending some other person. Differing desires make mutually exclusive expectations increasingly likely across larger groups.

Some try to skirt this impossible puzzle by pretending to believe what they do not, morphing their actions and words to fit the expectations of whoever is observing them. Faking who you are to gain false approval from others carries a multitude of penalties that guarantee a long-term cost higher than any short-term benefit. Whatever penalties come for living sincerely are always worth the cost.

Faced with the reality that you can’t please everyone, you will have to choose who to please. How do you choose whose opinion you should care the most about?